Case Study 5
How a Fitness Consultant Increased ROAS by 411% with an Ads Fix
Client Overview
● Business Type: Leadership Consultant (Helping managers become better leaders)
● Revenue Model: $7,500 coaching program
● Ad Platform: LinkedIn & Facebook
● Previous ROAS: 1.2x (losing money)
Problem Statement
This consultant was running ads but struggling to convert traffic into paying clients. Most people clicked the ad but never booked a call, leading to wasted ad spend.
Audit Process & Key Findings
A 4-phase Ads Audit was conducted to find the weak points:
✅Only cold traffic ads were running → No follow-ups for interested leads.
✅The offer felt too “salesy” → No clear reason why people should book a call.
✅No retargeting strategy → Visitors weren’t reminded about the offer.
Audit Process & Key Findings
A 4-phase Ads Audit was conducted to find the weak points:
✅Only cold traffic ads were running → No follow-ups for interested leads.
✅The offer felt too “salesy” → No clear reason why people should book a call.
✅No retargeting strategy → Visitors weren’t reminded about the offer.
Implementation & Fixes
✅New Retargeting Ads → Created a 3-step ad sequence to follow up with visitors:
● Step 1: A case study video ad (“How I Helped a Manager Become a 7-Figure
Leader”)
● Step 2: A testimonial carousel ad from past clients
● Step 3: A direct “Limited Spots for Leadership Accelerator” ad
✅Better Offer Framing → Instead of a sales call, repositioned it as a free
‘Leadership Breakthrough’ session.
✅Budget Reallocation → Shifted 40% of the ad spend to retargeting warm
leads.
Key Takeaways
Retargeting warm leads is a game-changer—most people need multiple touchpoints before they buy.
Results After 60 Days
● ROAS Increased from 1.2x → 4.5x (3.75X Growth)
● Booked Calls Increased by 220%
● Close Rate Jumped from 14% → 28%
● Faster Sales Cycle → More people converted within 7 days instead of 30+ days.
By adding a smart retargeting sequence and reframing the offer, this consultant turned lost clicks into booked calls, boosting conversions and sales velocity—proving that warm audiences convert faster and spend more when you follow up the right way.
Implementation & Fixes
✅New Retargeting Ads → Created a 3-step ad sequence to follow up with visitors:
● Step 1: A case study video ad (“How I Helped a Manager Become a 7-Figure Leader”)
● Step 2: A testimonial carousel ad from past clients
● Step 3: A direct “Limited Spots for Leadership Accelerator” ad
✅Better Offer Framing → Instead of a sales call, repositioned it as a free ‘Leadership Breakthrough’ session.
✅Budget Reallocation → Shifted 40% of the ad spend to retargeting warm leads.
Key Takeaways
Retargeting warm leads is a game-changer—most people need multiple touchpoints before they buy.
Results After 60 Days
● ROAS Increased from 1.2x → 4.5x (3.75X Growth)
● Booked Calls Increased by 220%
● Close Rate Jumped from 14% → 28%
● Faster Sales Cycle → More people converted within 7 days instead of 30+ days.