Case Study 7
How a Real Estate Consultant 4X’d Their ROAS by Fixing Lead Follow-Ups
Client Overview
● Business Type: Real Estate Consultant (Helps investors find profitable properties)
● Revenue Model: 3% commission per deal closed
● Ad Platform: Facebook & Google Ads
● Previous ROAS: 1.5x (Barely profitable)
Problem Statement
This consultant was generating leads but 90% of them never responded after filling out the lead form. No system was in place to follow up, leading to wasted ad spend.
Audit Process & Key Findings
✅Leads weren’t nurtured → No automated follow-ups or reminders.
✅Response time was slow → Leads were contacted 3-4 days later, by which time they had lost interest.
✅No urgency or exclusivity in ads → Leads didn’t feel motivated to take immediate action.
Audit Process & Key Findings
✅Leads weren’t nurtured → No automated follow-ups or reminders.
✅Response time was slow → Leads were contacted 3-4 days later, by which time they had lost interest.
✅No urgency or exclusivity in ads → Leads didn’t feel motivated to take immediate action.
Implementation & Fixes
✅Automated Follow-Up System → Set up an instant SMS & email follow-up sequence.
✅Faster Response Time → Introduced a 2-minute callback rule to engage leads while they were still interested.
✅More Urgent Ads → Changed messaging from:
❌“Find the Best Investment Properties” →✅ “3 Off-Market Properties Available Now—Get Exclusive Access Before They’re Gone!”
Key Takeaways
Speed-to-lead is everything in real estate—following up within minutes can 4X conversions.Results After 60 Days
● ROAS Increased from 1.5x → 6.2x (4X Growth)
● Lead-to-Appointment Rate Jumped from 10% → 45%
● Deals Closed Per Month Doubled
By fixing their follow-up process and creating urgency, this real estate consultant turned cold leads into hot appointments—quadrupling ROAS and doubling deal flow just by reaching out faster and smarter.
Implementation & Fixes
✅Automated Follow-Up System → Set up an instant SMS & email follow-up sequence.
✅Faster Response Time → Introduced a 2-minute callback rule to engage leads while they were still interested.
✅More Urgent Ads → Changed messaging from:
❌“Find the Best Investment Properties” →✅ “3 Off-Market Properties Available Now—Get Exclusive Access Before They’re Gone!”
Key Takeaways
Speed-to-lead is everything in real estate—following up within minutes can 4X conversions.
Results After 60 Days
● ROAS Increased from 1.5x → 6.2x (4X Growth)
● Lead-to-Appointment Rate Jumped from 10% → 45%
● Deals Closed Per Month Doubled