● Business Type: Lawyer (Specializing in business contracts)
● Revenue Model: $3,000 per contract review package
● Ad Platform: Google Ads
● Previous ROAS: 1.7x (Barely profitable)
The lawyer was getting traffic but few inquiries—business owners weren’t taking action after clicking the ad.
✅Landing page was too generic → Looked like a law firm website, not a direct offer.
✅No clear CTA → Visitors didn’t know what to do next.
✅No trust-building elements → No testimonials, guarantees, or case studies.
✅Landing page was too generic → Looked like a law firm website, not a direct offer.
✅No clear CTA → Visitors didn’t know what to do next.
✅No trust-building elements → No testimonials, guarantees, or case studies.
✅New Landing Page Focused on One Offer:
❌“Expert Legal Advice for Business Owners” → ✅ “Get Your Business Contracts Reviewed by a Top Lawyer in 48 Hours.”
✅Stronger CTA → “Book a Free Consultation Now” instead of just “Contact Us.”
✅Added Trust Elements → Included video testimonials, case studies, & a money-back guarantee.
A simple landing page redesign can 3X conversions for service businesses.
● ROAS Increased from 1.7x → 6.1x (250% Growth)
● Conversion Rate Jumped from 2.5% → 11%
● More High-Value Clients booking contract reviews.
✅New Landing Page Focused on One Offer:
❌“Expert Legal Advice for Business Owners” → ✅ “Get Your Business Contracts Reviewed by a Top Lawyer in 48 Hours.”
✅Stronger CTA → “Book a Free Consultation Now” instead of just “Contact Us.”
✅Added Trust Elements → Included video testimonials, case studies, & a money-back guarantee.
A simple landing page redesign can 3X conversions for service businesses.
● ROAS Increased from 1.7x → 6.1x (250% Growth)
● Conversion Rate Jumped from 2.5% → 11%
● More High-Value Clients booking contract reviews.