Frequently Asked Questions
General Questions
At 22x Lab, we engineer profits. We help businesses scale by improving lead generation, optimizing ad spend, and driving higher returns using a combination of data-driven strategies and AI-powered tools.
We mostly partner with consultants, e-commerce brands, and coaches who are ready to scale and grow their revenue. Whether you’re just starting or looking to optimize your existing marketing strategy, we can help.
Unlike traditional agencies that focus solely on ads, we focus on end-to-end profit engineering. We optimize your entire marketing funnel and tracking systems to maximize ROI and reduce wasted spend.
Free Ads Performance X-ray
Our free Ads Performance X-ray is a deep dive into your current marketing efforts, identifying funnel leaks, tracking issues, and untapped opportunities. We’ll deliver an action plan that shows you exactly where your business is leaving money on the table.
Absolutely no catch. We believe in showcasing our value upfront. If we think you’re a good fit for our services, we’ll suggest a plan of action — but you’re free to implement it however you like.
60-Day ROAS Booster Program
In 60 days, we’ll optimize your ad funnel, set up advanced tracking, and conduct split tests to maximize your ad returns. Plus, we include over $8K in bonus tools and resources to supercharge your growth.
We guarantee a 25–50% increase in leads with your existing ad spend — or we keep
working for free until you do. While results vary by industry and starting point, you’ll walk
away with a high-converting system, better tracking, and a solid foundation for scalable,
long-term growth.
Yes — we guarantee a 25–50% increase in leads without increasing your current ad spend.If we don’t hit that, we’ll keep working for free until we do. Every business is different, but our systems are built to boost ROI, optimize ad spend, and give you clear, actionable data insights.
Paid Ads & Retainer Services
A: We manage campaigns on Meta (Facebook & Instagram), Google, YouTube, TikTok, and LinkedIn, ensuring your ads reach the right people at the right time.
● Starter Growth – $1,500/month: Ideal if you’re just starting with ads or need basic
funnel optimization.
● Scaling Growth – $3,500/month: For businesses looking to scale with multi-platform strategies and advanced funnel optimizations.
● Market Domination – $10K+/month: For companies that want full-funnel buildouts, AI targeting, and premium tools like Hyros and Triple Whale.
Success is measured by improving ROAS, increasing conversion rates, and ensuring you
get maximum value for your ad spend. Every month, we provide you with a detailed
performance report and ongoing recommendations.
Tracking, Tech & Data
Yes, GA4 setup is included in both the 60-Day ROAS Booster and retainer packages. We also implement advanced conversion tracking to ensure every dollar spent can be tracked to a specific result.
We take your data seriously. All tools we use are compliant with major data privacy regulations like GDPR and CCPA. We also follow best practices for encryption, consent management, and secure storage to make sure your data — and your customers’ data – stays safe.
We comply with the major global standards:
● GDPR (Europe) – strict rules around consent, storage, and access to personal data.
● CCPA (California) – gives users control over how their data is used or sold.
● PIPEDA (Canada) – governs how we collect and store Canadian customer data.
We only use trusted, secure platforms that meet global compliance standards. These
include:
● CRM tools like HubSpot or ActiveCampaign (GDPR-compliant)
● Cloud platforms like AWS or Google Cloud (fully encrypted and access-controlled)
● Lead forms from Typeform, Jotform, or Tally (with built-in data protection features)
Every form or interaction we create includes clear opt-in options and consent checkboxes
where needed. We also provide options for users to request or delete their data in
compliance with regulations like GDPR.
Working Together
The first step is to take advantage of our free Ads Performance X-ray. From there, we’ll assess where your business is and recommend the best strategy to help you grow. If you choose to move forward, we’ll start working on your tailored plan.
For our 60-Day ROAS Booster, you’ll see early insights within the first month. Long-term results from our retainer service can typically be expected in 2-3 months, depending on the level of optimization
We only work with clients we believe we can truly help. If, after following our strategy,
you’re not seeing the expected results, we’ll adjust our approach to meet your needs or
suggest a more suitable solution. We’re here to make sure your business grows.
Bonus Questions for Transparency & Trust
Yes! With our monthly retainer services, you’ll get continuous optimization, reporting, and strategy adjustments to ensure your growth continues month over month.
Absolutely! We’re flexible and will adjust your plan based on your evolving business needs.