Case Study 8

How a Business Coach Increased ROAS by 300% Using a Video Funnel

Client Overview

● Business Type: Business Coach (Helps entrepreneurs scale their businesses)
● Revenue Model: $5,000 coaching program
● Ad Platform: Facebook & YouTube Ads
● Previous ROAS: 1.2x (Losing money)

Problem Statement

This coach was driving traffic to a sales page, but visitors weren’t booking calls. They didn’t trust the coach enough to invest.

Audit Process & Key Findings

✅No personal connection → Cold traffic didn’t know or trust the coach.
✅Sales page was overwhelming → Too much information, no emotional connection.
✅No storytelling → The offer felt generic, not compelling.

Audit Process & Key Findings

✅No personal connection → Cold traffic didn’t know or trust the coach.
✅Sales page was overwhelming → Too much information, no emotional connection.
✅No storytelling → The offer felt generic, not compelling.

Implementation & Fixes


✅Created a 3-Step Video Funnel:

● Step 1: Short Value Video to build trust & authority.
● Step 2: Client Testimonials Video to show social proof.
● Step 3: Call-to-Action Video explaining the offer & how to book a call.

✅Rewrote the Sales Page to focus on storytelling & emotional triggers.

✅Added a ‘Trust Accelerator’ Email Sequence to warm up leads.

Key Takeaways

Using video to warm up cold leads before the sales page can 3X conversions.

Results After 60 Days


● ROAS Increased from 1.2x → 4.8x (300% Growth)
● Booked Calls Increased by 270%
● Cost Per Lead Dropped by 50%

By building trust through video and emotion-driven storytelling, this business coach turned skeptical clicks into high-converting calls—tripling ROAS and slashing lead costs with a funnel that connected before it sold.

Implementation & Fixes

✅Created a 3-Step Video Funnel:
● Step 1: Short Value Video to build trust & authority.
● Step 2: Client Testimonials Video to show social proof.
● Step 3: Call-to-Action Video explaining the offer & how to book a call.
✅Rewrote the Sales Page to focus on storytelling & emotional triggers.
✅Added a ‘Trust Accelerator’ Email Sequence to warm up leads.

Key Takeaways

Using video to warm up cold leads before the sales page can 3X conversions.

Results After 60 Days


● ROAS Increased from 1.2x → 4.8x (300% Growth)
● Booked Calls Increased by 270%
● Cost Per Lead Dropped by 50%

By building trust through video and emotion-driven storytelling, this business coach turned skeptical clicks into high-converting calls—tripling ROAS and slashing lead costs with a funnel that connected before it sold.

ROAS300%
Booked Calls Increased 270%
Cost Per Lead Dropped50%