Case Study 11

How a Food Delivery Startup Increased ROAS by 300% by Fixing Their Targeting

Client Overview

● Business Type: Local Food Delivery Service
● Revenue Model: Per-order fees & subscriptions
● Ad Platform: Facebook & Google Ads
● Previous ROAS: 1.3x (Not profitable)

Problem Statement

The company was targeting everyone in the city, leading to high ad costs & low conversions.

Audit Process & Key Findings

✅Targeting was too broad → Ads were shown to people who weren’t interested in food delivery.
✅No retention strategy → One-time orders instead of repeat customers.
✅Weak ad creatives → Generic food images, no unique selling point.

Audit Process & Key Findings

✅Targeting was too broad → Ads were shown to people who weren’t interested in food delivery.
✅No retention strategy → One-time orders instead of repeat customers.
✅Weak ad creatives → Generic food images, no unique selling point.

Implementation & Fixes


✅Narrowed Targeting → Focused on busy professionals & parents instead of general audiences.

✅Subscription Offer → Introduced a weekly meal plan subscription instead of one-time orders.

✅Better Ad Creatives → Highlighted fast delivery times & healthier meal options.

Key Takeaways

Better audience targeting & retention offers can 4X ROAS in food delivery.

Results After 60 Days


● ROAS Increased from 1.3x → 5.2x (300% Growth)
● Subscription Sign-Ups Increased by 220%
● Customer Retention Increased

By dialing in their audience and shifting to a subscription model, this food delivery startup turned broad, unprofitable ads into a high-ROAS growth engine—proving that the right targeting and offer can fuel long-term success.

Implementation & Fixes


✅Narrowed Targeting → Focused on busy professionals & parents instead of general audiences.
✅Subscription Offer → Introduced a weekly meal plan subscription instead of one-time orders.
✅Better Ad Creatives → Highlighted fast delivery times & healthier meal options.

Key Takeaways

Better audience targeting & retention offers can 4X ROAS in food delivery.

Results After 30 Days

● ROAS Increased from 1.3x → 5.2x (300% Growth)
● Subscription Sign-Ups Increased by 220%
● Customer Retention Increased

By dialing in their audience and shifting to a subscription model, this food delivery startup turned broad, unprofitable ads into a high-ROAS growth engine—proving that the right targeting and offer can fuel long-term success.

ROAS300%
Sign-Ups Increased 220%
Customer Retention