● Business Type: Tax Consultant (Helps business owners reduce their tax bill)
● Revenue Model: $2,000 per tax-saving strategy session
● Ad Platform: Google Ads & LinkedIn
● Previous ROAS: 1.5x (Struggling to scale)
The ads were getting clicks but no conversions—business owners didn’t see the value in booking a call.
✅Offer felt risky → Business owners were skeptical of paying upfront for tax advice.
✅No urgency or incentive → No reason to book now instead of later.
✅Weak social proof → No case studies or testimonials in the ads.
✅ The offer felt risky → Business owners were skeptical of paying upfront for tax advice.
✅No urgency or incentive → No reason to book now instead of later.
✅Weak social proof → No case studies or testimonials in the ads.
✅New Lead Magnet Offer:
❌“Book a Tax Consultation for $2,000” → ✅ “Claim Your Free Tax Audit: Find Hidden Savings in 15 Minutes”
✅Added Urgency → Used limited-time bonuses (e.g., free tax-saving checklist for early bookings).
✅Stronger Social Proof → Ran ads featuring real client testimonials & results.
A no-risk, value-packed offer makes it easier to attract high-quality leads.
● ROAS Increased from 1.5x → 3.8x (More Than Doubled)
● Booked Calls Increased by 180%
● More Organic Referrals from satisfied clients.
✅New Lead Magnet Offer:
❌“Book a Tax Consultation for $2,000” → ✅ “Claim Your Free Tax Audit: Find Hidden Savings in 15 Minutes”
✅Added Urgency → Used limited-time bonuses (e.g., free tax-saving checklist for early bookings).
✅Stronger Social Proof → Ran ads featuring real client testimonials & results.
A no-risk, value-packed offer makes it easier to attract high-quality leads.
● ROAS Increased from 1.5x → 3.8x (More Than Doubled)
● Booked Calls Increased by 180%
● More Organic Referrals from satisfied clients.