Case Study 1
How an Ads Audit Boosted ROAS by 218% for an E-Commerce Brand
Client Overview
● Business Type: E-Commerce (Fashion & Accessories)
● Revenue Model: Direct-to-Consumer (DTC)
● Ad Platform: Meta (Facebook & Instagram)
● Previous ROAS: 1.8x
Problem Statement
This brand was running paid ads but struggled with profitability. Despite a steady ad spend, their return on ad spend (ROAS) was stuck at 1.8x, barely breaking even after costs. They suspected inefficiencies but lacked the expertise to diagnose the problem.
Audit Process & Key Findings
A 5-step Ads Audit was conducted to identify the bottlenecks:
Budget Allocation – Too much spend on top-of-funnel (TOF) traffic and not enough on retargeting.
Creative Analysis – Found outdated creatives with low engagement rates. The best-performing ad was 4 months old.
Audience Targeting – Discovered that 60% of the budget was going to broad audiences with poor conversion rates.
Funnel Breakdown – Identified high drop-off rates at the checkout stage due to poor retargeting strategy.
Ad Copy & Offers – The messaging was generic, with no urgency or clear call to action.
Audit Process & Key Findings
A 5-step Ads Audit was conducted to identify the bottlenecks:
Budget Allocation – Too much spend on top-of-funnel (TOF) traffic and not enough on retargeting.
Creative Analysis – Found outdated creatives with low engagement rates. The best-performing ad was 4 months old.
Audience Targeting – Discovered that 60% of the budget was going to broad audiences with poor conversion rates.
Funnel Breakdown – Identified high drop-off rates at the checkout stage due to poor retargeting strategy.
Ad Copy & Offers – The messaging was generic, with no urgency or clear call to action.
Implementation & Fixes
Based on the audit, 4 key changes were made:
✅ New Creative Strategy – Launched fresh creatives using user-generated content (UGC) and testimonials. Added a dynamic video carousel.
✅ Refined Targeting – Shifted budget to high-intent Lookalike and Retargeting audiences.
✅Checkout Retargeting – Introduced a time-sensitive discount for cart abandoners via
ads & email.
✅ Offer Optimization – A/B tested “Buy 1 Get 1 Free” vs. “20% Off” and found that BOGO outperformed.
Results After 30 Days
● ROAS Increased from
1.8x → 5.7x (218% Growth)
● Conversion Rate Improved by 32%
● Cost Per Purchase (CPP) Dropped by 46%
● Ad Spend Efficiency Increased
● More revenue with same budget
Key Takeaways
- A simple ads audit can uncover hidden inefficiencies and unlock major growth.
- Creative fatigue is real – Refreshing ad creatives is a game-changer.
- Targeting matters – Broad audiences can drain budgets; focus on intent-based segments.
- Retargeting + urgency-based offers help recover lost sales and improve ROAS.
By making a few strategic adjustments, this brand transformed its ad performance without increasing ad spend. The ads audit led to a 6-figure revenue boost in under a month.
Implementation & Fixes
Based on the audit, 4 key changes were made:
✅ New Creative Strategy – Launched fresh creatives using user-generated content (UGC) and testimonials. Added a dynamic video carousel.
✅ Refined Targeting – Shifted budget to high-intent Lookalike and Retargeting audiences.
✅Checkout Retargeting – Introduced a time-sensitive discount for cart abandoners via
ads & email.
✅ Offer Optimization – A/B tested “Buy 1 Get 1 Free” vs. “20% Off” and found that BOGO outperformed.
Key Takeaways
A simple ads audit can uncover hidden inefficiencies and unlock major growth.
Creative fatigue is real – Refreshing ad creatives is a game-changer.
Targeting matters – Broad audiences can drain budgets; focus on intent-based segments.
Retargeting + urgency-based offers help recover lost sales and improve ROAS.
Results After 30 Days
● ROAS Increased from
1.8x → 5.7x (218% Growth)
● Conversion Rate Improved by 32%
● Cost Per Purchase (CPP) Dropped by 46%
● Ad Spend Efficiency Increased
● More revenue with same budget