Case Study 6
How an IT Consultant Increased ROAS by 300% by Fixing Their Landing Page
Client Overview
● Business Type: IT Consultant (Helping small businesses set up cybersecurity systems)
● Revenue Model: $10,000+ IT security packages
● Ad Platform: Google Ads & LinkedIn
● Previous ROAS: 1.4x (struggling to scale)
Problem Statement
This consultant was getting clicks but not conversions—business owners were visiting the website but leaving without booking a call. Bounce rate was 68%, meaning most visitors lost interest immediately.
Audit Process & Key Findings
✅The landing page was too technical → Overwhelmed visitors with jargon instead of focusing on their biggest pain points.
✅No social proof → No case studies or testimonials to show credibility.
✅Weak CTA (Call-to-Action) → The call to action was “Contact Us” instead of a compelling reason to book a call.
Audit Process & Key Findings
✅The landing page was too technical → Overwhelmed visitors with jargon instead of focusing on their biggest pain points.
✅No social proof → No case studies or testimonials to show credibility.
✅Weak CTA (Call-to-Action) → The call to action was “Contact Us” instead of a compelling reason to book a call.
Implementation & Fixes
✅Simplified Messaging → Changed the landing page headline from:
❌“Enterprise-Grade Cybersecurity for SMBs” →✅ “Hackers Target Small Businesses—Are You Protected?”
✅Added Testimonials & Case Studies → Showed how the consultant helped similar businesses stay secure.
✅Stronger CTA → Instead of “Contact Us,” changed to:
“Get a Free Cybersecurity Audit—Find Your Weak Points in 5 Minutes.”
Key Takeaways
A poorly optimized landing page can kill conversions—fixing it can triple your ad profitability.
Results After 45 Days
● ROAS Increased from 1.4x → 5.2x (271% Growth)
● Landing Page Conversion Rate Increased from 3.5% → 15%
● Bounce Rate Dropped from 68% → 34%
● Higher Lead-to-Sale Ratio → More visitors turned into paying clients.
By simplifying their message, adding proof, and making the CTA irresistible, this IT consultant turned a high-bounce landing page into a lead-generating machine—tripling ROAS and converting clicks into high-ticket clients with ease.
Implementation & Fixes
✅Simplified Messaging → Changed the landing page headline from:
❌“Enterprise-Grade Cybersecurity for SMBs” →✅ “Hackers Target Small Businesses—Are You Protected?”
✅Added Testimonials & Case Studies → Showed how the consultant helped similar businesses stay secure.
✅Stronger CTA → Instead of “Contact Us,” changed to:
“Get a Free Cybersecurity Audit—Find Your Weak Points in 5 Minutes.”
Key Takeaways
A poorly optimized landing page can kill conversions—fixing it can triple your ad profitability.
Results After 45 Days
● ROAS Increased from 1.4x → 5.2x (271% Growth)
● Landing Page Conversion Rate Increased from 3.5% → 15%
● Bounce Rate Dropped from 68% → 34%
● Higher Lead-to-Sale Ratio → More visitors turned into paying clients.